Chronically Automated - Episode #6 Automation is Not a Personality. Stop Hiding Behind It!

In this latest episode of Chronically Automated, Megan and Anthony peel back the shiny layer of automation to get real about something nobody’s talking about enough: hiding behind your systems. Megan dives into the uncomfortable truth of over-automation, when tech becomes a shield instead of a solution. Whether it’s dodging customer confrontations, masking mistakes with cold autoresponders, or letting bots take over the emotional core of your brand, they expose how automation can go from asset to liability fast.

Anthony jumps in from a sales lens, venting about the emotionally disconnected experience so many brands are delivering. He and Megan both challenge the myth that automation is the answer to everything. The real magic? Balance, knowing when to lean on systems and when to bring in the human touch.

The episode also dives into raw, real-life examples, including Anthony’s own frustration moment that Megan helped unravel. Not with a workflow, but with a phone call. They unpack how authenticity is becoming the new currency in a world dominated by AI, and how simple, unscripted actions like personal voice notes or live DMs can build real relationships that bots just can't replicate.

This episode is a must-listen for anyone building a personal brand, navigating high-ticket sales, or trying to automate without losing their soul. It's not about killing automation. It’s about knowing when to take your face out of the funnel and show up.