Episode #34 Retention, Automation, and Breaking the Rules of Marketing with Steph Vrona

Alright, let’s cut to the chase—cannabis marketing is a mess. It’s full of outdated systems, ridiculous red tape, and business owners who are so obsessed with getting new customers that they completely ignore the ones they already have.

That’s exactly why I brought Steph Vrona on the show today. She’s the founder of HighDef Studio, and she’s single-handedly shifting the way cannabis brands think about retention marketing.

We got into why dispensaries are constantly struggling despite raking in millions, why most cannabis loyalty programs are absolute trash, and how the industry keeps getting in its own way by refusing to embrace marketing operations. Steph is out here preaching the gospel of keeping your damn customers happy, and she’s got the data to back it up.

Of course, we didn’t stop there. We also got real about entrepreneurship, ADHD, and the absolute BS of “work-life balance.” Steph and I both know that being an entrepreneur isn’t about clocking in and out—it’s about building a business that actually works for you. We talked about automation, delegation, and why the smartest thing you can do is stop doing everything yourself. If you’ve ever found yourself drowning in tasks you hate instead of running your business like a boss, you need to hear this episode.

Steph doesn’t sugarcoat anything, and neither do I. If you’re tired of hearing the same old business advice and actually want to make more money without burning yourself out, hit play and take some notes.

Connect with Steph Vrona

🔗 LinkedIn: Steph Vrona

🌐 Website: HighDef Studio