Episode #37 Kevin Hodgkins on The Right (and Wrong) Way to Build Sales Funnels

In this episode of The Queen of Automation, Meghan Donnelly sits down with Kevin Hodgkins to talk about automation, marketing, and why so many business owners are making things harder than they need to be.

Kevin shares how he structures his time to protect creativity and deep work, making sure his business isn’t consumed by meetings, admin tasks, and unnecessary complexity. Running a company from Prince Edward Island—what he jokingly calls District 13 from The Hunger Games—he’s built a business that doesn’t rely on constant availability but instead runs on systems that let him scale without burning out.

The conversation dives deep into sales and marketing, where Kevin pulls apart the idea that more tactics equal better results. He explains why YouTube ads are the future of visibility, how most sales funnels are too complicated to convert, and why the words you use in your messaging matter more than the strategies you follow. He also explores the psychology of buying decisions, breaking down why pain-driven messaging moves people to action while most marketing just gets ignored.

This episode is a candid, unfiltered look at automation, growth, and the difference between working efficiently and just working more.

Find him on LinkedIn, that’s where he shares his insights on automation, sales, and marketing strategy. If you’re serious about creating systems that actually scale, he’s someone you want in your network.